From 16 to 18 February 2025, Sofia welcomed leading international MICE professionals for the Pre-Conventa Fam Trip, an exclusive opportunity to explore the city’s exceptional event venues, hospitality, and cultural experiences.
Visit Sofia and the Bulgarian Convention Bureau expertly organized the trip, reinforcing Bulgaria’s commitment to developing its MICE industry.
Who Joined?
We were honored to host 9 distinguished buyers from 8 countries: Italy, Belgium, Poland, UAE, Finland, Sweden, Latvia, and the UK. Each participant had the chance to discover why Sofia is emerging as a top destination for international events and congresses.
Key Highlights
✅ Exclusive Venue Inspections – Visits to top five-star hotels, modern congress centers, and unique event spaces.
✅ B2B Meetings & Networking – Targeted business meetings with key local suppliers and MICE industry leaders.
✅ Cultural & Culinary Experiences – Guided city tours and authentic gastronomic moments showcasing the best of Bulgaria.
✅ Discovering Sofia’s MICE Potential – Our hosted buyers were impressed by Sofia’s modern event infrastructure, accessibility, and the seamless blend of history and innovation. They also experienced the warmth and professionalism of Bulgarian hospitality, which left a lasting impression.
After an enriching Fam Trip in Sofia, the group traveled together to Conventa 2025, where they continued networking and sharing insights with industry professionals from across Europe.
📍 Pre-Conventa Fam Trip to Sofia 2025 successfully showcased the city’s potential as a leading MICE destination.
We look forward to welcoming more international events in the future!
