During the past ten years (2010-2019, before the start of the COVID-19 pandemic) the transformation of the congress industry has reflected not only economic dynamics and development of technologies but also social attitudes, generational diversities, social phenomena.
Focusing on differences
A need of satisfying different food preferences of attendees as well as providing equal opportunities for disabled people to attend congresses has aroused. More attention to gender equality has been paid, e.g. in designing events’ programs.
Striving for sustainability
A requirement for using recycled materials for delegates’ kits has appeared. Environmental friendliness as a factor for choosing a congress venue is determined as essential.
A need of storing and protecting personal data has aroused with the formation of BIG DATA.
We observe not only an increased number of congresses but a change of their characteristics, related to the so-called “festivity” of the late modern human beings – i.e. strive for organizing more exuberant, extravagant, and amusing events that provide an authentic and unforgettable experience.
Strong demand for a safety guarantee has aroused when choosing a venue.
Technologies become more accessible and that changes inevitably the requirements for powerful internet connection, quality of sound systems, excellent resolution, spectacular lighting.
Smartphones appear – congresses’ content becomes public, huge auditoria are reached.
Digitalization – virtual platforms for registration and tickets sale have been established.
Apps, VR and AR, holograms have been generated which changed the whole event industry.
Attendees change their expectations for innovative and genuine experiences at events which is related to millennials and generation Z’s characteristics.
Congresses do not tend to be objectives in themselves – they are organized in supporting societies – with a social cause embraced to give more meaning.