Strong partnerships are at the heart of a successful meetings and events industry. A recent example comes from Bulgarian Convention Bureau members Alternative Advertising and Grand Hotel Millennium Sofia, who joined forces to deliver Best Employers Bulgaria 2025.
The event brought together business leaders, HR professionals and representatives of leading companies from across Bulgaria to recognise organisations achieving outstanding results in employee engagement, workplace culture and organisational excellence.
Best Employers Bulgaria is one of the country’s most recognised initiatives in the field of employee engagement. Organised by ARS Bulgaria for nearly two decades, the programme applies an internationally recognised methodology for measuring employee engagement, satisfaction and organisational effectiveness.
Held on 19 May, the official ceremony focused on leadership, organisational adaptability and the future of work in an increasingly digital environment.
The companies recognised this year included AG Capital, Realto Group, Silver Star, Postbank.
A particular highlight of the programme was the discussion panel featuring representatives of the awarded organisations, who shared insights on leadership, organisational culture and the successful integration of artificial intelligence in the workplace.
The event attracted business leaders, HR professionals and institutional partners. Among the official guests were Alexandra Mircheva, CEO and Chairperson of the Board of VM Finance Group; Ivan Mihaylov, CEO of the American Chamber of Commerce in Bulgaria; Emil Minev, Executive Director of the Bulgarian Association for People Management; and Adelina Popova, HR Director at bTV Media Group.
As an agency with extensive experience in corporate events, communication campaigns and brand experiences, Alternative Advertising was responsible for the overall concept and delivery of the event. The ceremony was hosted by Grand Hotel Millennium Sofia, one of Bulgaria’s leading conference and event venues, providing an outstanding environment for the forum and awards ceremony.
Best Employers Bulgaria 2025 is an excellent example of successful collaboration between members of the Bulgarian Convention Bureau. The partnership between a professional event organiser and a leading conference venue demonstrates how expertise, infrastructure and a shared vision can create events that deliver real value to businesses and society.
Such initiatives highlight Bulgaria’s potential to grow its business events and meetings industry through effective cooperation between organisers, venues and the wider business community. They also contribute to strengthening the country’s position as a preferred destination for corporate, professional and international events.
The Bulgarian Convention Bureau congratulates Alternative Advertising and Grand Hotel Millennium Sofia on their successful partnership and their contribution to the development of Bulgaria’s meetings and events industry.
