We are pleased to announce the launch of the official campaign for EEI 2026 – EXPO EVENT INDUSTRY – the national convention dedicated to the event industry and all segments of the MICE ecosystem in Bulgaria. The forum will take place on 27–28 January 2026 at Sofia Event Center, and interest since the opening of registrations has already been remarkably strong.
EEI 2026 is the result of long-term preparation, supported by a team of like-minded professionals, experts, and industry leaders – from Bulgaria and abroad. This convention is created by the industry, for the industry, with the clear ambition to unite the MICE sector in Bulgaria, provide visibility to its priorities, and outline a pathway for sustainable growth.
What to Expect
EEI 2026 offers a balanced combination of formats, enabling everyone to find their place within the event:
- Conference programme bringing together professional experience, trends, innovation, and best practices;
- Expo area, showcasing venues, suppliers, destinations, technology providers, and industry solutions;
- B2B meetings and professional networking, encouraging partnerships, new ideas, and meaningful collaboration;
- Regional participation, offering destinations across Bulgaria the opportunity to present their potential;
- Opportunities for active involvement as an exhibitor, partner, or contributor to the programme;
- The option to attend as a visitor only, explore the expo area, and discover industry developments.
The convention is designed as an open, accessible, and engaging national platform, uniting professionals across all segments of the event industry – organisers, venues, suppliers, destinations, institutions, and corporate clients.
It is a space for connection, dialogue, and shaping the future of our sector together.
One Platform. One Community. One Purpose.
The team behind EEI 2026 consists of people who work within the industry every day – organisers, consultants, venue managers, destination representatives, and international experts.
Thanks to their expertise and shared vision, EEI 2026 has the potential to become a central national convention with long-term impact.
Further Information
For more information and registration, please visit the event website:
https://expoeventindustry.com/introduction/
For questions or suggestions, please do not hesitate to contact us: contact@expoeventindustry.com
